Good Things Take Time…
November 18, 2025
It can be easy to want to see instant success when starting out, but this mindset could actually be the reason you fail altogether.
It's your weekly dose of clarity and insight on all things tech & business from Dream in Digital! Each week, I'm here to share my thoughts to help you make the most of today's technology and build a business that genuinely supports the life you want to live.
This Week’s Core Focus:
Trust the Process…but Make Sure to Track It Too!
When starting a business, or anything new for that matter, it’s pretty much human nature at this point to want immediate results, but good things take time! I’ve been reading this a lot lately, about good things taking time, and I’ve definitely needed the reminder/realization for myself. Just because good things take time to build though, doesn’t mean that you should just throw caution to the wind and hope for the best. It’s important to track your progress to make sure you’re doing the right things, so that time can compound in the right ways. How do you balance both? Here are 3 thoughts…
Set Yourself Up for the Long Game: The first part of this takeaway is about developing the right mindset. When your mind goes from anxious & stressed to confident & committed, you operate in a totally different way. Playing the long game allows you to make the smart moves for your business that will pay off over time, and it allows you to not crush yourself in the process (trust me, I’ve been here way too many times!). The only way you lose is if you give up, and most people do. Learn to outlast the competition, and you’re already halfway there…
Do the Work: It can be easy to get stuck in the planning, dreaming, & thinking games (again I am the guiltiest in probably all the land here! haha), but note to self: there’s no substitute for just showing up and doing the work! If you do the work consistently, there shouldn’t be anything stopping you from your success, even if that success comes slowly over time…
Track & Reflect with Intention: It can be easy to feel lost when you’re playing the long game, even if you’re showing up every day. You could be doing all of the right things, but if you don’t feel like you’re on the right track, you may just end up sabotaging yourself. That’s why it’s so important to follow Key Performance Indicators (KPIs) to “keep your train on the tracks” so to speak. Posting content every day? It would be good to track if your impressions and engagement are increasing each week. Are you trying out a new marketing channel? Even if it takes 3-6 months to build a good footing (and it probably will), it’s still important to make sure you’re getting the initial engagement and conversion metrics you’d expect to see. Just because it’s a long road, doesn’t mean that you need to stay in the dark. Show yourself that you’re making progress, even just a little bit, and as long as you’re getting just 1% better each day, you’ll at least know you’re on the right track.
Tech Tip of the Week:
Tech You Can Grow With
Oftentimes, entrepreneurs and small business owners just select the best available tool, or they’re scared to switch systems if it means needing to pay a bit more. I totally get sticking with what works and keeping costs low, but after a while, you really need to ask yourself, is your fragmented tech stack really saving money and headache, or is staying lean really holding you back from scaling? Let’s look at a real problem that I am talking to a prospect right now about.
The Problem: They have the free version of Shopify’s email sender, but they’re limited to the amount of emails they can send out per month, they have limited design capabilities and platform features, and they have a decent amount of SMS numbers sitting on the side untouched because their platform doesn’t support SMS messaging — which has become a popular channel among consumers these days.
The Solution: I’ve worked in email (& SMS) marketing for over half a decade now, and right away I’m inclined to help this business upgrade their systems. Not only to give them email & SMS functionality, but at an affordable price. Will it cost them more than their current setup? Unfortunately, yes. However, by investing now, they’ll be in a much better position to scale their company moving forward as they work to grow their email list and communicate with customers more effectively. Plus, you can also rationalize the increased cost by equating it to the amount of customers they could convert, now that they have a better email & SMS setup.
How This Helps: For example, if the system upgrade takes them from $0/mo to $100/mo, that may sound like a steep increase at first. However, if their average customer order is $25, then they would just need 4 more customers/mo than normal to completely cover the cost of the upgraded platform. If they’re able to send more email and open up a totally new channel with SMS, there’s a good chance they’d be able to convert 4 people to buy. Plus, you can track it for a select period of time, and if things aren’t working out in 3-6 months, then you could always switch back. If you give the program enough time to build the right way though, you may be surprised at how much more revenue you’d be able to bring in through this new channel now that you have a system you can scale with.